Word mark is a visualization of the corporate image that is an important factor in establishing the identity of the system. The new word mark consists of two rectangular shapes and the English letters 'Hansol' which collectively indicate the company's goal of becoming a pioneering company through diversification and globalization. The rectangle represents the basic attitude of Hansol that connects humans and nature – blue represents the sky and the future while green represents the earth, nature and the present. This signifies Hansol's commitment to serve as a bridge betweens the imperfect earth, nature and the present to the ideal sky, mankind and the future.
Along with the word mark, the logo type is also a visualized symbol of the corporate image and a core element of the CI. As with a personal seal, it is used with the corporate word mark as a representation of a company's reliability, trust and responsibility. The logo is designed to highlight the friendly image of Hansol in harmony with the word mark and has both English and Korean versions.
In order to differentiate the logo from the word mark, a light type of mid-gothic font in Korean was used rather than the heavy type. As the logo is the symbol of reliability and the CI, an accurate representation is of the utmost importance and care should be taken when recreating the logo in order to prevent visual altera-tions. For the English logo, the Helvetica neue light font was used in contrast to the heavy type font used for the word mark in order to make it stand out.